Google launched Google Analytics 4 (GA4) back in October 2020 to unify digital web and app analytics. Its push toward the new solution underscores the need for advertisers to implement a data strategy built on first-party data. But now the question is whether brands should prioritize the switch to GA4 before the sunsetting of Universal Analytics (UA) in July 2023 and what this transition means.
为什么数字媒体公司经常优先考虑 PMP 和并购
Starting with the acquisition of online-native car publication The Drive in 2018, investment firm North Equity LLC has amassed a portfolio of established media brands.
North Equity snapped up Popular Science, Field & Stream and Saveur with a few new media upstarts mixed in, including Task & Purpose, Donut Media and MEL Magazine.